Tuesday, 30 December 2014

Ultimate Metal Cruises: A More Buoyant Business Strategy?

Image borrowed from the 70000 Tons of
Metal website



With only twenty-three days until the next departure of the 70000 Tons of Metal Cruise, I thought it was worth re-visiting a few old posts. This edition marks the first involving a new cruise ship, The Liberty of the Seas. This is a much newer, and much larger, ship than The Majesty of the Seas which has been used for previous 70000 Tons and Barge to Hell cruises. Switching ships is a good choice; the Majesty was tired, in need of some upgrades, and left something to be desired considering the price of tickets and what one would expect from a cruise ship experience. 

The Liberty of the Seas offers more space, and with more space comes the addition of more bands by Ultimate Metal Cruises. (Ultimate Metal Cruises is the company responsible for 70000 Tons of Metal). Instead of forty bands, the cruise now boasts a lineup of sixty bands. In previous years, having thirty seven of those bands announced roughly three weeks before the cruise would have been sufficient, but having only thirty seven out of sixty announced suggests Ultimate Metal Cruises has not done much to improve on this front. This has been the overwhelmingly largest complaint in regards to UMC: a lack of timely band announcements. If other festivals can announce complete lineups months in advance, it is certainly not an impossible feat. In the first few months of 2014, it seemed as though UMC may have heeded this advice. As the next several months passed however, the same picture began to emerge. 

Why ignore the requests of hundreds of customers, and potential customers? One can only speculate as to the true reason, but it does not seem to be the best strategy. That being said, it does not seem to make that much of a difference. There is still quite a large group of loyal cruisers who seem intent on attending each and every year. There are still quite a few who consider going on 70000 Tons anyways and accepting that band announcements are sorely lacking. One can always argue that it is the experience that matters, and not necessarily the bands on board. There is truth in this, but it is still irritating that the lineup takes so long to be completely released.

Whether Ultimate Metal Cruises has improved in other areas of customer service is something that I cannot comment on at this point. I would hope that they have, as there were many other areas that could have used a little bit of improvement the last time that I personally dealt with the company. While it is difficult to know the internal dynamics of a company, customers still expect high levels of honest service and information. Especially when paying the prices required to attend an event such as this. Truthfully, it is an expensive endeavor to attend 70000 Tons. The cost conscious metal head could likely attend a few European festivals for the total expense of attending 70000 Tons. (That is considering that the metal head in question is traveling from North America to Europe). 

One thing that UMC has accelerated is the use of various promotional channels. Picking up any print metal magazine, you will probably find an advertisement for the cruise. Visiting any larger metal website, you will also likely find advertisements for the cruise. Other social media platforms have been utilized, including Facebook, Twitter, and Instagram. There is a YouTube channel dedicated solely to 70000 Tons of Metal. Using these platforms, from a business perspective, has become something that is becoming a bit of a necessity. The YouTube channel does occasionally have some neat features, including both interviews and promotional videos. Advertising for the event has also made its way into some of the larger concerts coming through town (at least where I reside) in the form of canvas banners placed in the venue. The ‘Pool Girls’ have been sent to various festivals to advertise the event. Personally, I just hope this amped-up advertising strategy can be given some true substance by executing a great event this time around.

Liberty of the Seas, borrowed from the 70000 Tons of Metal
Website


On a positive note, The Liberty of the Seas looks like a great ship. There are several dining options, although it is not clear which are included in the ticket price and which involve paying a cover or separate charge. (A quick glance at Royal Caribbean’s website suggests that the Steakhouse and Italian restaurant involve a cover charge). The mini-golf course looks like an appealing and entertaining way to spend some time, and the surf simulator could deal a healthy dose of hilarity. Cantilevered whirlpools, jutting from the sides of the ship, probably are not for those scared of heights, but look absolutely stunning for anyone else. The lineup (so far) boasts a pretty healthy mix of several different metal sub-genres. Like usual, there are quite a few fairly well known bands on board, as well as several that do not play too often or do not tour often to many of the countries that cruisers are drawn from. 

The one thing that still surprises this metal head is that UMC has not worked out some kind of beverage package for alcohol with Royal Caribbean. This would be something that many cruisers would probably appreciate as alcohol on board the ship is probably still fairly expensive. It’s definitely not offered at any bargain, so for those who plan on consuming a lot, a beverage package would be quite beneficial and probably avoid some shock when it comes time to settle the bill at the end of the cruise. Adding an additional day or two to the total time would also be something to consider, especially with the addition of so many more bands.

Overall, it will be interesting to gauge the reaction to the 2015 edition of the cruise. While I cannot attend this edition, I know several people who are and whom will probably fill me in on what I have missed. Ultimate Metal Cruises seems to have made a few big steps in the direction of improvement. Because this cruise is so unique, it will likely continue to be a popular event. I guess one just has to accept that the final line-up might be a bit of a surprise and decide if that is a minor consideration in comparison to the overall experience. 

Previous posts about UMC:

70000 Tons Official Website:

Tuesday, 23 December 2014

3rd Annual Santa BLËED Review




BLËED with AfterEarth, With Malice, Armifera
December 20th, 2014
DV8 Underground

What could be better in the days leading up to Christmas than a Christmas themed metal show in a dark basement bar with free pancakes, bacon, & maple syrup? Not much, if you ask this metal head. Organized by the vocalist of BLËED (I believe), with sound being handled by the mastermind behind Farmageddon Open Air, this was the 3rd Annual Santa BLËED show. While most of the others on one of the busiest bar streets in the city were listening to whatever radio and dance club friendly junk was blasting from several outdoor speakers, several lucky metal heads were witnessing an amazing (not so radio-friendly) show at DV8 Underground.

Armifera opened the night, providing enough thrashy energy to awaken anyone in the crowd worn out from the stress of the most annoying time of the year. Playing a mixture of originals and covers, it was a set immensely enjoyed by the crowd. With Malice played next, providing more of blackened death vibe. They were hard and heavy, creating an assault on the eardrums in the best possible way. The band name certainly fits the style of music. AfterEarth were up next, drawing the majority of the crowd to the front of the stage. Even with some slight technical difficulties due to a completely new sound board (being learned somewhat on the fly), this show was already shaping up to be one of the best of the year before the headliners even took the stage. 

BLËED was the big attraction of the night. The crowd of eager metal heads was treated to a stage show that would leave anyone impressed. Fake blood, multiple costume changes and horror props all make BLËED shows absolutely insane. Especially when backed by loud and furious death metal, complete with blasphemous themes and zombie babies spewing Jägermeister to the crowd. This is a band that puts a tremendous amount of effort into their stage presence and the results are such that I could see BLËED live time and time again without ever getting bored. To top it off, Santa BLËED made an appearance, handing out multiple humorous Christmas presents to members of the audience. Joined onstage by several very creepy (and thus quite impressive) Krampus, this was a show that should not have been missed. 

Körperlose Stimme: In The Studio



Local blackened death metal band, Körperlose Stimme, has been hard at work creating their EP over the last while. They have released a behind-the-scenes studio video detailing the recording of the upcoming EP. I'm looking forward to 'The Dark Man' video, the upcoming EP release and perhaps some live shows in the future.

Check it out: The Dark Man EP Behind The Scenes

A few Körperlose Stimme tracks: https://soundcloud.com/confrontor

Monday, 22 December 2014

Farmageddon Open Air 2015 Teaser



A teaser for the 2015 edition of Farmageddon Open Air festival, taking place next June. The teaser video features some of the performances from Farmageddon 2014.  Six months away, and I'm already stoked for this festival. I do not want to miss this one, as I still do not have enough good things to say about the last!

Check out the official Farmageddon website:
http://www.farmageddon.ca/

Farmageddon Facebook:
https://www.facebook.com/Farmageddonfest

Monday, 15 December 2014

Mongol, Monarch Sky, Disturb The Dead Review




Mongol, Monarch Sky & Disturb The Dead
Devon Days Fundraiser
December 13, 2014

This was a bit of an atypical event, to say the least. Held as a fundraiser for Devon Days (a “local annual public intoxication event”, as described very fittingly by Mongol themselves), the lineup was Disturb The Dead, Monarch Sky and Mongol. Both Disturb The Dead and Mongol hail from Devon, while Monarch Sky is an Edmonton based band. This was an all ages event held in a small venue, which is something I have not experienced in a long time. It was a little different to be sharing a venue with mostly teenagers and (I’m assuming) supportive parents, but nonetheless, it was a decent showcase of local talent. 

Not being familiar with Disturb The Dead, it seemed like they were possibly playing without a full line-up, or perhaps having some technical issues. Monarch Sky played a set worthy of having a few more people in the audience. They played a mix of original material and covers, including a version of ‘Poker Face’ that was much better than the original. 

Mongol proved that they know how to play a fun set. Folk metal typically lends itself to a bit of hijinks and fun in comparison to other metal sub-genres, and this set was no exception with the band dressed as Santa and elves. While playing to a tiny crowd would seem to be a little disheartening, it did not have much effect on Mongol’s set. Like every other time I have seen this band live, they played quite well. Most of the material came from their latest release, ‘Chosen By Tengri’, which is fine by me as it is an excellent album. 

While it would have been nice to see a few more people out supporting this show, it still proved to be a pretty good evening. 

Saturday, 13 December 2014

Bloodbath - Grand Morbid Funeral Review


      After listening to this album, there is no longer any reason to question the choice of Nick Holmes on vocals. While doubts were raised regarding whether the vocalist best known for his work with Paradise Lost would be a fitting contributor to what is ultimately a death metal supergroup, those doubts can justifiably be erased. While noticeably  different from the vocals of predecessors Mikael Åkerfeldt and Peter Tägtgren, Holmes proves that he can adapt to the style of vocals required for a Bloodbath album. Simply put, the vocals work.

Opening the album with ‘Let The Stillborn Come To Me’, Bloodbath immediately provides an assault on the eardrums. The entire album provides exactly what a Bloodbath fan would hope for: namely well orchestrated, technical precision. After all, this is a band containing musicians with pretty impressive resumes. Grand Morbid Funeral changes tempo in the right places. The old-school death metal influences are evident (as they always are on Bloodbath releases). While Grand Morbid Funeral certainly won’t change your mind if you do not already like death metal, it is a solid representation of the genre. It’s hard, heavy and fast, overall a good listen. 

Thursday, 4 December 2014

Asatrú: The Revival of Norse Paganism and Its Contemporary Expression

Prelude:
 This short paper was dug up from the depths of my hard drive. Written for a university class I was involved in several years ago, it does somewhat relate to the subject matter of this blog. While it's far from perfect, and I tend to be the greatest critic of my own writing, I would like to share it with anyone interested. Originally, I wanted to tie something that I loved (namely metal) into university subject matter. While this paper was academically researched, I feel that I know so much more now, and could go into much greater depth regarding metal's ties to Norse Paganism. One could likely write an entire book on the subject, and I feel that I only very briefly touched upon it. Anyways, enjoy!


Asatrú: The Revival of Norse Paganism and Its Contemporary Expression

I will prove that Norse Paganism, and it’s contemporary expression of Asatrú is not about racism, but rather about pride for one’s heritage and pride for the nobility offered by the old customs.  I will do this by examining the different expressions of Norse Pagan-based movements such as Asatrú, Odinism and Heathenism through their depictions and manifestations in both North American and Scandinavian society. A distinction will be made between those religious practitioners who base their values on pride for heritage and those who interpret Norse Pagan ideals for racist agendas. Societal pressures will be briefly examined as well as contemporary interpretations in the form of the heavy metal music culture in Scandinavia. 

Asatrú can be loosely defined as a reverence for the Norse gods and the reinterpretation of old Norse traditions and ideals to suit a contemporary time frame. The majority of modern Asatrúers do not take the mythological Norse gods and their actions as being literally true, rather they tend to believe that traits of the gods and goddesses manifest in Midgård (the realm of humans) through practitioners (Gardell 268). A commonly followed moral code, usually referred to as “The Nine Noble Virtues” is gleaned from old sources, such as Hávamál from the Poetic Eddas and also from various Icelandic sagas, amongst others. The virtues include courage, truth, honour, fidelity, discipline, hospitality, self reliance, industriousness and perseverance (Asatru.ca). Although the Norse Pagan worldview is strongly influenced by various old texts, there is much freedom to reinterpret the ideas and adjust them to suit contemporary needs; there is no absolute dogma to follow (Strmiska 141-142). The term Heathenism is generally regarded to be interchangeable with the term Asatrú (Strmiska 128). 

In Iceland, Sveinbjorn Beinteinsson is credited with forming Asatruarfelagid, which translates to “the fellowship of those who trust in the ancient gods” and has been abbreviated for wider usage to Asatrú (Strmiska 128). The name Asatruarfelagid itself shows no inclination towards racism, merely implying that there is wisdom to be found in following the ancient gods. A striking verse from Hávamál suggests that living in an honorable and dignified manner is of utmost importance to Asatrúers who follow its wisdom:

Cattle die, kinsmen die
I know one thing which never dies:
The reputation of each dead man. 
(v.77 of Hávamál, Strmiska 144)

It is important to note that a misinterpretation of Norse paganism exists in radical groups with a racially based agenda. Odinism is a term generally associated with a movement of beliefs drawing on Norse Paganism connected to radical right-wing politics and racism (Asprem 44). The Odinist Fellowship appeared in the United States in the late 1960s, and supported a racial Paganism view. This radical take on Norse Paganism believes that Asatrú and Odinism should be an exclusively Aryan realm.  (Asprem 46-47). In the United States, this view has found several followers over the years and is still present in Odinist radical groups. In Norway, musician Varg Vikernes represents the underlying framework for which many are drawn to Odinism when he connects his Norse Pagan beliefs with a National Socialist belief (Asprem 59). “Racist Asatrú organizations and activists dismiss the antiracist (Asatrú) position as the distorted product of politically correct, pagan, universalist, New Age confusion” (Gardell 165). Radical groups tend to interpret the Norse gods and goddesses as racial archetypes, congruent with an Aryan race regarded as supreme (Gardell 268). Egil Asprem is careful to point out that the revivalist, and sometimes racist form of Asatrú that exists most famously in the United States does not provide the complete picture of Asatrú (Asprem 42). Kveldulfr Gundarsson, leader of the Ring of Troth, states that Odin was a ‘half-breed’, being the son of the god Borr and the giantess Bestla (Asprem 64). This very fact suggests that groups with racist beliefs have misinterpreted the old texts from which Asatrú draws. 

Many adherents of Asatrú denounce Nordic Pagans with National Socialist and racist beliefs and prefer not to be associated with such fringe groups. They emphasize a devotion to cultural heritage and insist that pride in ethnic heritage is not be mislabeled as racism (Strmiska 128). Strmiska defines folk Nordic Pagan associations as restricting membership to people of Northern European ancestry. He defines universalist Nordic Pagan associations as those that allow anyone with a sincere interest in Asatrú to join. Although some may misinterpret the ‘folkish’ position as racist, adherents elucidate that it is the promotion of cultural and spiritual heritage that is important. This does not reflect assertions of superiority over people with other ethnic backgrounds nor is it justification for hate (Strmiska 135-136).

Norway provides an example for which societal circumstances have negatively influenced the popular view of Asatrú. While looking for a sensationalist story, the Norwegian media unjustly connected Asatrú with Satanism. In the early 1990s the media succeeded in creating a moral panic by suggesting that dark undercurrents were threatening the established Norwegian society. Mainstream Norwegian Asatrú communities such as Bifrost immediately began to elucidate that they held an anti-racist position, stating that in order to become a member, one must “not have racist or Nazi attitudes or sympathies” (Asprem 64).  The connection of Asatrú to the occult by the media led to false accusations and the connection to Satanism, exacerbating the moral panic already present (Asprem 50). Fortunately, these issues have largely been resolved in Norway and Asatrú organizations and practitioners are now generally viewed as expressing pride for their heritage without harbouring malicious intentions. 

Ethnic, or folk, Asatrúers believe that peoples of other cultures will best be able to find spiritual guidance in the gods and practices of their own culture. Because people of other ethnic backgrounds were created by their own gods, these gods will best be able to guide them. They believe in “organic religion as something sprung from the heart of the folk soul of a particular people” (Gardell 269).  They see Asatrú as being best for them because they are of Nordic heritage. Northern bloodlines provide an essential connection to the past from which Asatrú draws (Gardell 273). This does not mean that they view themselves as superior. Instead they suggest that following a pantheon of gods native to one’s heritage will provide the most satisfactory experience. There is a constant effort to make a distinction between racism and pride for one’s ethnicity. Many adherents of Asatrú hold that it is ultimately universal and can become open to anyone, especially if their own ethnic tradition does not provide satisfaction (Asprem 47). 

An interesting expression of Norse Paganism comes from heavy metal music culture in Scandinavia. The majority of musicians in these “pagan” metal bands are keenly interested in the histories and mythologies of their own countries in comparison to many Nordic Pagans who are also enthusiastically devoted to cultural heritage (Strmiska,128). Pride for old customs is evident in the lyrics of a Bathory
 song:

Children of all slaves / United, be proud / Rise out of darkness and pain
A chariot of thunder and gold will come loud / And a warrior with thunder and rain
With hair as white as snow / Hammer of steel / To set you free of your chains
And lead you all / Where horses run free / And the souls of your ancient ones reign
(Blood Fire Death by Bathory)

These lyrics suggest that a reawakening of the old gods will bring about a new era in which freedom from the oppression of Christianity will be possible. This is congruent with Asatrú beliefs that the ways of the ancient gods provide moral framework from within one should conduct his or her life. Quorthon, the musician behind Bathory has said, when talking about his homeland of Sweden, that “we have a history of 2,000 years of being Asa-faithful, and just 970 years of Christianity... there are certain values, from those times, worth fighting for” (in Moynihan and Søderlind 20). 

Pagan metal is often regarded as an effort to preserve elements of Nordic Pagan culture, history and past (Averill). Jarkko Aaltonen believes that people are generally interested in reconnecting with their cultural past. As a musician, he also says (of his band) that “in some way we are preserving the original cultural heritage” (Aaltonen). The views of many of the musicians involved in the ‘pagan’ metal subculture demonstrate ideals consistent with the Asatrú belief that Norse traditions, myths and gods are able to provide values essential to living in the modern world in an honorable manner (Strmiska 143).  The ideals are illustrated through incorporation of some traditional folk instruments and through lyrics that are often based in mythology as a way to connect to the Norse Pagan past. 

After a consideration of the ideals upheld by adherents of Asatrú, as supported by organizations such as Bifrost, the Ring of Troth and Asatruarfelagid, and evidence from the old texts upon which Asatrú is based, the conclusion can be drawn that Asatrú is not a racist religious practice. Asatrú teaches the betterment of oneself through living honourably, rather than directing hatred towards others. Asatrú values, as stated through The Nine Noble Virtues and represented in they lyrics of ‘pagan’ metal bands are reaching an audience that is markedly wider than that of adherents of Asatrú itself. This suggests that the true values of Asatrú have a promising future. 


Footnotes (which did not copy in the correct format from the original document):
1 Hávamál can be translated as “The Sayings of the High One”, where High One refers to Odin (Strmiska 144).
2 Varg Vikernes is generally regarded as a radical, and was imprisoned in 1994 for a murder unrelated to Asatrú. He launched the racist Norsk Hedensk Front (Norwegian Heathen Front), from behind prison walls (Asprem 59).
3 The Ring of Troth is an Asatrú organization in the United States that denounces racist or Nazi beliefs (Asprem 64).
4 Bathory is a band from Sweden generally receiving credit for helping to start the ‘pagan’ metal movement with their 1988 album, Blood Fire Death. 
5 Alan Averill is the vocalist of Irish band, Primordial. He made this particular comment in an interview discussing what ‘pagan’ metal is, and what its intentions are. This was his interpretation of what ‘pagan’ metal is based upon touring with various Scandinavian bands with strong pagan beliefs. 
6 Jarkko Aaltonen is the bassist of Finnish band, Korpiklaani.

Sources
Secondary Source Material:
Asprem, Egil. “Heathens Up North: Politics, Polemics, and Contemporary Norse Paganism in Norway.” The Pomegranate 10.1 (2008): 41-69. EBSCO Host. Web. 24 May 2010. 

Gardell, Mattias. Gods of the Blood: The Pagan Revival and White Separatism. Durham: Duke University Press, 2003. University of Alberta Electronic Access.

Strmiska, Michael, editor. Modern Paganism in World Cultures: Comparative Perspectives. Santa Barbara, ABC-CLIO, 2005. University of Alberta Electronic Access. 

Primary Source Material:

Moynihan, Michael and Søderlind, Didrik. Lords of Chaos: The Bloody Rise of the Satanic Metal Underground. Los Angeles: Feral House, 1998, 2003. Print. (Interview with Quorthon)

Interview with Jarkko Aaltonen of Korpiklaani. Pagan Metal: A Documentary. Bill-Ze Bub Productions/MVD Visual, 2009. DVD. 

Interview with Alan Averill of Primordial. Pagan Metal: A Documentary. Bill-Ze Bub Productions/MVD Visual, 2009. DVD.

Asatru.ca: The Canadian Asatru Portal. Asatru.ca: The Canadian Asatru Portal. 2010. Web. 21 May 2010.

Bathory. Blood Fire Death. Kraze Records. 1988.